Creativity and Innovation Coach Certification Course

The most important Innovation you will ever make is innovating yourself - and your clients.


"CREATIVITY IS THE SKILL OF THE FUTURE" - Forbes

Not any more it isn’t.

It’s the skill of TODAY.

Unfortunately, 98% of adults have lost our creative genius.

Regain yours and help others get theirs back too.

“One of the most amazing personal journeys I have been on. A great trip.” - Patric

“What a great programme, it helped me free my mind from fear.” - Lara

“I was blown away. Life-changing.” - Wendy

“A great opportunity to integrate current coaching practices with creativity. I have learned that all coaching is in fact helping clients to create and/or recreate themselves. Exactly what I was looking for.” - Kobus


Here's your Future Story:

The COVID crisis continues far beyond expectations, and one of your clients, a middle-sized robotics company, continues to be unable to move forward with several of their contracts for producing robots due to client factory closures and business failures in their network. Luckily, you have been trained in creative and innovation thinking techniques, and we have certified you to take them into action. In a series of short online workshops you train the company's executive staff to stop clinging to old ways of thinking and be able to generate their own new ideas even without you - and you train the L and D staff to teach this technique to the rest of the company. You use the Innovation Explosion system to do it, and make half the profits there of selling the product to 1000 employees (more than US $100,000) on top of your substantial consulting fees. And everyone is happy.

This is one of the futures available to you only three months from today if you take action now to become an internationally certified Creativity Coach via the Innotivity Institute, powered by Action Factory.

At the time of our launching of this course we are the only Creativity Coach certification process we are aware of other than the one for the Creativity Coaching Assocation in the USA, which takes more than a year and costs more than four thousand dollars. Our process is more aligned with typical quality coaching certifications that exist across many disciplines that take a few weeks to complete. We are not as scholarly or erudite as the CCA's certification process. We do not feel we need to be. We believe that an experienced and qualified coach can learn Innotivity (creativity and innovation) techniques in the same style as they have learned other coaching styles and techniques. And thus POW you have added another arrow to your quiver, another velvet hammer to your toolkit.

Creativity and Innovation Coaching is not about helping “Creatives”.

It’s about helping EVERYONE.

Creativity and Innovation Coaches can serve:

  • C-Suites
  • Company teams
  • HR Departments
  • Entrepreneurs
  • Innovation Departments
  • Teachers
  • Students
  • Artists
  • Creative Industries Practitioners
  • Anyone!

As a certified Creativity Coach, you will know how to help your existing clients – and new clients – FREE THEIR MINDS FROM THEMSELVES.


"THERE IS NO BETTER INVESTMENT YOU CAN MAKE THAN STRENGTHENING YOUR CREATIVE SKILLS." - LinkedIn


There are two main reasons that people register into this workshop, and that is to gain:

  • The skills of Creativity and Innovation coaching; and/or
  • International Certification as a Creativity and Innovation Coach

The types of people who tend to take this workshop are:

  1. Established Life Coaches, Business Coaches, Executive Coaches, or other types of Coaches, who see the value and importance of Creativity in business and life today and want to build their Creative Coaching skills;
  2. Established Creativity Coaches who want to get certified
  3. People who are keen on working with Creativity with their clients, but who are not yet certified or practicing as coaches...yet see Creativity as a critical key to powerful results.


REGISTER TODAY AND BEGIN TODAY>> THE PROCESS IS MOSTLY SELF-MANAGED (see below):

Registration for the Coach Certification Course includes:

  • 8 week Innovation Explosion online creativity training
  • 8 weeks of Coaching content (mainly external references to readings, audios and videos)
  • 1 monthly Q and A webinar you can attend as many as you want during the whole process
  • 1 group training weekend completion webinar
  • membership to a FB group where you can meet and discuss with other students and former students
  • The Certification process itself

The process can be done in about fifty hours over eight weeks (or more, depending on you).

You can have a closer look at the Innovation Explosion training at: https://actionfactory.teachable.com/p/innovation-explosion-intro/


HOW CERTIFICATION WORKS

Our Certification is provided by Action Factory according to the International Coaching Register (ICR) requirements and is permanent.

To get your Certification you will need to:

  1. Complete the Innovation Explosion Foundation Workshop online (included with this package) and take a simple test here that will automatically provide a pass-fail result.
  2. Complete all entries in this online Coaching course (mostly external readings, audios and videos) and write a short essay outlining what you have learned.
  3. Coach at least two clients through a creative breakthrough at no charge to them.
    1. You can use the Innovation Explosion technique. If they purchase the videos you will get affiliate commission
    2. You can teach them the Innovation Explosion technique without them purchasing the videos.
    3. You can extrapolate from the learnings and use your own methods aligned with creative coaching
    4. You can do this in 8 sessions as per the Innovation Explosion model, or less sessions if you are able to help them resolve their thinking problem in that period
  4. Write and submit a short summary of the processes in #3 (examples are included in this training)
  5. Attend one weekend live online creativity coach certification workshop, offered once monthly, included in this training (two half days)
  6. Take the Coach completion survey
  7. Have your 2 clients take the Client completion survey
  8. You are encouraged to join our once-monthly creativity coach Q and A sessions of two hours during your process. This is not required but highly recommended.
  9. You have to already be a Certified coach, complete an NLP Life Coaching Certification after the Creativity Coaching Certification course, or have a substantial track record as a practicing but non-certified coach, trainer, mediator, psychologist, etc. If you do not, then you must do the following:
  10. **If you are not yet a certified coach nor have a history of coaching that can satisfy RPL requirements: You must complete an NLP Life Coaching Certification - Action Factory's is available to you at a huge discount if you follow the instructions inside the Creativity Coaching Course after your purchase.

The coaching process itself outlined in #3 is a bit more complex. The idea is that you can successfully execute your job as a Creativity and Innovation Coach with two different clients. You will not charge them for this until you are certified.

The requirement that you be a certified coach in another discipline or have a track record that allows us to offer RPL (recognition of prior learning) via your experience is due to the fact that we will not be teaching you "how to coach" in this training, but merely how to coach the skill and faculty of CREATIVITY.

Please note further that after you have completed your Certification, you will need to pay a small monthly fee ($25) to the Innotivity Institute if you wish to continue using the Innovation Explosion process explicitly and be able to advertise yourself as an Innotivity Institute-licensed coach. There are numerous other benefits to paying this license fee. You can also become a member of the Creativity and Innovation Coach Mastermind.



Your Instructor


Michael Lee
Michael Lee
Michael is an internationally-certified Master of Creativity and Innovation Coaching, Thought Leader Coach, Abundance Coach, Executive Coach, Life Coach, and Master NLP Practitioner, as well as an innovation trainer, team facilitator, speaker, writer, and filmmaker with more than twenty years of experience in the film/TV industry on three continents.
He is the creator and lead trainer of The Innovation Explosion, a step-by-step creativity training that has doubled participants’ creativity levels and led to their rapid fulfillment of previously-stuck projects.

He is also the founder of the Innotivity Institute and is co-founder and Chief Visionary Officer of the Human Innovation Project, a cutting edge creativity-based change management and human capacity design company.

A regular contributor to Medium.com publications, Michael is author of the upcoming books An Innovation Explosion, The IChing and Creativity, The Art of War and Innovation, and Burn the Box, due for release between 2020 to 2022.

Michael began his career as a script analyst for Castle Rock Pictures in Hollywood before moving to Prague, where he co-founded the international literary magazine TRAFIKA. He came to South Africa in 1998, became a resident in 2003, and a citizen in 2015. He is the recipient of a Ford Foundation Fellowship and an Individual Artist Grant from the NY State Council on the Arts.

He was founding Treasurer of the Documentary Filmmakers Association (DFA), served several years on the Exco of the South African Screen Federation (SASFED), and is currently on the Policy Subcommittee of the South African Writers Guild (WGSA). He has taught at AFDA, WITS, and NEMISA, and created the program of the Academy of TV in Johannesburg, where he served as Head of School and Head of Development at various junctures.
In the film/TV industry, Michael was Head Writer for Single Mothers, a miniseries for Mzani Magic, based on his own concept. He is the Showrunner and Head Writer for the series adaptation in process of the novel Indaba My Children and writer/producer of adaptations in progress for two other South African novels. He has directed numerous reality shows and documentaries in Africa, including as co-creator of the 4x SAFTA-winning Jam Sandwich and as Head of Content for SAFTA-winning Die Foon, as well as directing Gulder Ultimate Search, Nigeria’s biggest reality show. Michael was also Executive Producer of Documentaries and Reality Programming for Abuja-based Gotel Africa. He has directed several music videos for top South African artists. He is also an approved script editor for the National Film and Video Foundation (NFVF).
Last year Michael spoke at events including DISRUPTHR Jozi4.0, Leaderex, 4IR Indaba, MyFuture4.0, DHL Go Teach, and AIESEC Youth Speak. He serves on several 4IR commissions.

Course Curriculum



Frequently Asked Questions


When does the course start and finish?
The course starts whenever you want! It is a completely self-paced online course - you can finish in 8 weeks... or more. As you see fit. And you can go back and revisit any part of this you wish, at any time.
How long do I have access to the course?
How does lifetime access sound? After enrolling, you have unlimited access to this course for as long as you like - across any and all devices you own.
What if I am unhappy with the course?
We would never want you to be unhappy! If you are unsatisfied with your purchase, contact us in the first 30 days and we will give you a full refund.

Get started now!